The rapid growth in zero-click searches presents a unique challenge for marketers. Searchers are increasingly finding information directly within search engine pages, reducing the need to go to external websites. To remain competitive in this evolving landscape, it's crucial to adjust your approaches. Optimize your content for featured snippets a

Generative engine optimization represents a novel strategy to boost the output of AI-powered generative models. By optimizing these engines, we can reveal their latent capabilities, enabling them to create superior content across a wide array of applications. This requires a deep understanding of the core mechanisms that power these models, along